Thatís a question that
comes up time and time again. All too often, people in business tell
me ďOh I donít need a website.Ē Seriously. And if we look at the
reasons they have, it makes sense that they would think so.
In many cases they are
right. If you are looking at putting up a website to snare all those
surfers who are trawling the net just looking for places to go spend
their money, buying your particular brand of widget or service, then
guess what? Chances are it is never going to happen.
And if by some miracle
some do happen to stop by your site through a link from a search
engine, the chances are they are going to be living in a location that
is not one that you service, and just as likely they will be hitting
the site and leaving with nothing to show for it.
So why WOULD you want
a website then?
Well letís think about
that for a moment.
What IS a website
In the context of a business website, it is in effect your 24
hour a day, 7 day a week representation of your business.
Itís there promoting
what you do, and what you offer and all the reasons that clients might
want to do business with you -even when you are not there.
At least that is what it
can be, with a little thought.
Looking around the
internet, it is surprising how many people who do have websites for
their business, fail to understand the opportunities that their
They pay their money for
the site and the hostingóthen neglect to put the information in
place that would tell their customers just what it is that is so
special about their business.
What's Good To Know About Your Business
I have wondered from
time to time whether the fault lies with the business owners not
communicating with the web designer about the contentóor the fault
of the web designer for not eliciting that information from the
business owner. In either case, the result is a wasted resource that
is not reaching the full potential it offers as a sales aid.
is that one either has conventional marketing, or one has a website.
The real beauty of your own website ( and yes, your own domain name
please, not www.iím_too_cheap_ to_pay_for_my_own_site.com
Most Out Of Every Advertising Dollar You Spend...
Think about the money
that you typically spend on print or yellow pages advertising. The
size of the advertisement is far too small to detail very much about
the services you provide. Even with the largest ads. And the cost!
Then of course, there is the short life span of the publications. If
its the newspaper, its not too long and your well thought out
advertisement is decorating the wheelie bin ready for the weekly
With your website you
can effectively maximize your other advertising, by offering your
website address, in your usual marketing materials.
Open 24 Hours/ 7 Days A Week!
cards, letterheads, all your print material can be directing your
customers to more detailed information on your site. 24 hours a day. 7
Days a Week.