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The entire look, from the colors to the text, of your product is the extension of your brand. Every detail matters when it comes to acquiring and keeping market share, having a core group of customers and profit. The appearance of your product can make or break your customer’s perception of your brand. The packaging […]

Can your young company afford $150 million in endorsement fees from a celebrity? That’s what Roger Federer got in 20 years donning Nike apparel. What about $26 million? That’s reportedly what Taylor Swift’s contract indicates as fees for endorsing Diet Coke. As celebrities, Federer and Swift are brands in themselves, and partnering with other big

This year, the tax season opened on January 27th and will last until April 15th. Initial reports from the Internal Revenue System (IRS) show that this tax season is off to a sluggish start. After its first week, the IRS received 15.77 million individual income tax returns, 1.6 percent lower than 2019’s 16.04 million and

Work isn’t just work; it’s life. If you’re like most people, you’ll spend approximately 13 years and two months of your life doing whatever you’re doing now. That’s excluding overtime. Imagine spending those years working for someone else when you’d rather be your boss. That said, no one would blame you if you finally decide

Everything about your product conveys a message. Whether you intentionally include that message or not is up to you. For example, when you decide on your product packaging, what kind of message are you trying to say to your customers? If you’re not trying to say anything, then that’s going to say something too. They

There are many factors that influence a customer’s first impression of your business, including interior design, ambiance, and decor. When customers step into your store, you want them to have a great first impression of your business in the first 30 seconds.   That said, having updated decor, technology, and interiors are just as important as investing in professional

When you want to put up a business, you may either start from scratch, buy a franchise, or buy an existing company. Entrepreneurs who choose the last option do so for various reasons, such as reducing competition or benefiting from a well-known brand name. Both are advantageous because they immediately secure their market since existing

Running a successful business is something that many people dream of. But investing in a new business idea doubles the risk, so some people turn to popular franchises as an entry point into running a business. There are a lot of franchise categories to choose from. Across the country, personal services, retail products, and the

Sports are always a good idea. It’s not only good for one’s health. For a lot of people, playing their favorite sport is also a getaway from the stresses of everyday life, while some just love the game because this is where they’re good at and make a living. These are only some of the

Have you ever received a package where the content was damaged? How about getting one where the packaging itself was visibly destroyed? Unfortunately, those are common occurrences that cost a great deal of money and disappointment. It can be helpful to know why packages get damaged because, for the most part, they are preventable. Why